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CCM~lTUl~S ~.!~Al nr.~!~1 o:z L\ 1:;,::~1.:?C)1a 0 A:: s 1994 M~ I

ETITION TRIBUNAL i Canada Ltd. TRIB!JHAL Df LA CONCURRK:NCE 1 P F R BBTWEEN: THI DIRICTOR OP INVISTIGATJON AND AaiiiNW"ll.Mlo.ni _or;:~~, ::r:l~~4fj 1 APPUCANT

THE D & B COMPANIES OF CANADA LTD. AMENDED NO"nCI OP APPLICATION

Rewrch will make m AppU.catlon to the Competition Tribunal pursuant to Sedion 19 of the CmnPlllUon N:t. R.s.C. 1'85, c.C..:W, for:

a) an Gl'dlr, pursuant to Section 79(1) of the Act, prohibltlna the a..pondent, ita affiliates, oftkml or agents:

(l) hom entarlng Into any c:antncta which prevent or In any way Nltrict a iUppller ol acanw data ftcxn maldng it awiJ.ebJe to others;

(Ii) from enlardng any proviliom in any of the Respondent'• exiltmg contracts which prevent or in any way restrict a 1upplier ol sanner data from making it available to others; 11\d

(W) from offering Bnanda1 incentive1 to 1uppU.. ol 1CAM• data to restric:t the avallablllty of such data to othen;

(b) an order, pursuant to Secdon 79(2) ol the Act declaring null and void all proviltons In all contram to which the Relpondent la a party, which prevent or in any way reetrict a 1Uppller of IClnN!I' data fmn making such data available to others;

(c) an orde-, punuant to Section 79(1) or '9(2) ol tba Act, problbitlng the Respondent- Its affiliates, offtcen and agents from enfordng any provlsioN in the Respondents edstma CIOl\tradl f'or the Npply ol market tracking .-vtcm which require the cutaner to pw unreuonable notic:e of tenninalion, or which lmpme any unzeuonable penalty or Jou cl discount on the CUltOm8I' for early termlnadon;

Cd) an order, punuant to Section 79(2) ol the Act, dlrec:tlng the Ralpondent to make adequate htltorical IC'alUlel' data available to any new entrant into tbe market for the 1upply of ICaftMf-bued market tracking lln'lca, on 1uch fair and reuonable terms u may be 8xecl by the Tribunal;

Ce> an ardm', punumt to Sectkm 79(2) ol tbe Act, dlrec:tlng the Rapandent to take such other actloN u u. reuan&ble and MCIHlr)' to OY9l'CIOIM the

effec:ts in the market for the supply ol scuuw-bued market tracking Ml'\'ices of the R.elpondent'1 practice of anti-axnpetltive Adi;

(£) an order requiring the Respondent to deliver copies of the Tribunal'• Order to all customers for scanner-bued market tracking aervices, and to ali suppllen of scanner data; and

(g) such other orden 11 the Tribunal may aJl\lid8' appropriate. AND TAICE NO'nC& that ii you do not 8le a ..... with the Raptrar ol the Tribunal within thirty days of the date upon which tlU Notice ol Applicadon la served upon you, the Tribunal may make such ord.- 11 It~ appropriate without further notice to you.

IN SUPPORT OP nDS APPLJCAnON, the Director rellel upon the Statement of Grounds and Material Pam which follows.

RPR CS'94 i.2:3C ~c.:C7 P.J4

STADMEN'[ OP GBOWJ)S AND MADJUAL fACCi TABLE OP CONJ'END L GROUNDS FOR APPLICATION--------- D. MATIDUAL PACfS A.DBPINITIONS------------------------------ 8. ni!PARTJES ------------------- C nm CANADIAN MAD:lllNG RESEARCH JNDUSl'RY-- D. nm RELEVANT PRODUCT MAlUCET----------- E. 1liE RELBVANT GEOGRAPHIC MARKBT------ P. NiBLSEN'S CONTltOL OP nm MARICET POK SCANNBR· BASBD MARI<BTTRACICING SERVICES------- C. PRACTICE OP AN"11-COMPE'1TIIVB ACl'S------ H. SUBSTAN11AL PREWNTlON OPCOMPBllliON---- IIL CONC.USION------------- IV. RELIEPSOUGHT------------ V. PROCESS------------------------------

5 7 9 10 13 16 17 18 19 21 22

:J:8:99538546

·5-L GROUNDS PPB nm APPI.JcmON 1. The Director of Investigation and Ralean:h IUbmita, (a) thattheRespondent, The D & B Companies of Canada Ltd. (hereinafter "NieJ.Mn,.) aubetantially ar camplatllly aJl\trOll the tupply of sc:anner-bued market tracking serviCll ln Canada;

(b) that the supply ol 1uch mvic:m mnatitut81 a cUatlnct dau or apedes of buainal;

(c) that Niellen bu tnpged In and conttiw. to mpp ln a pnctim oi anti-competitive Ida within the meaNna of llClian 71 ol the Omqpdtton Act (the # ~); 11\d

(d) that IUdl acts have had, are having and. um- r.trained, will mntinue to have the effect ol pwwenting or Jeuening mmpetltk>n IUbltantlaDy In the supply of IC:alUMll'-bued market traddng ...a. In Canada.

2. 1be following ICtioN by Nlellen conatltute a pradlce of Inti-competitive acts within the IMAftlng ol MCtion 78 and, In pardcuJar, ~hi 78(e) U\d 18(h) ot the Act:

Niellen hu entered into, renewed and malntaimd &XJntracl8 with all major Canadian ll'OCBY retail dWN and hu besun to mntl'ld with major retail

drug chaiN to acquire their UPC scanned data on a long·tenn exclusive bull, thus Pndudinc any potential competitcn from acquiring such data;

b) Niellen hu paid lignUicant flnandal induamentl to retailen to acquire and maintain exdUlive aa:e11 to their scann• data; and

c) while the ll\ll'lcet has been foreclosed to potential competitors through their inability to acces1 scann• data, NlellC hu contracted md attempted to contract with manufacturm ol conaumer packaged goods to provide market traddftg Hl'vlce1 for tarma of three yean or more, with amdidana nqulrlng subltandal notice ol ~and 111\pollng penaltiel for early termination.

3. NtelMn baa engaged In thil practice ol and-competltive ldl a the purpose of excluding potendal cmnpetiton from the market for the supply ol ICADND'-bued market tracking ..-vie-.

4. Nielsm's pndim of anti-ccmpedtlve acts baa had and condnuea to have the elfect of preventing mmpetldon aubstandally In the 1apply ol scazmar..bued market tracking services in Canada.

D, MATERIAL FACTS A, l)eftnitioN

5. In this application, the lollowinf terml have the maninp aet out below: a) Comwncr pac1t1pd pdl; Food produdl and other non-lood produdl ptdcaged by the manufacturer, normally but not alwa11 IOld in supermarkets uvJ./or drug atora, that are purc:lwed by consumen for CDlllWl\ptlon or UM on a regular bull.

b) YPC SQnncr Data; Universal Product Code (tJPC) IClmm' data ue compriled ol produCt identifying information provided on the bu mded label affixed by the manufacturer to ccnswner packaged good9 u well u data input by the retailer which may Include store idmtiflcatioa, time of purchue and price, all of which la recorded by a KaDlling apimatus.

A. detcribed In this applica~ a~ market t:racJcu.g Ml'Yice la a type ol syndlc:atecl market traddng -*8 that II bued on UPC data, 'nle data ue Uled to track Nlel ol a numblr of product categoriet and brands in a spedfted period of time. 1be -*e trades the ph)'lical movmmnt ol good9 and other facton IUdl u adverdllng levell, promodonl, pricm, and packap me.

d) Audit Data; Data obtained from a manual examination of itmu ln a 1tore's inventory. Produm are counted or "inventoried" in periodic viaitl to •tore locations and that information 11 combhw! with data from stor8 records on merchand1le rec:elved In order to get item sales ftgurel.

e) Warehw• Wttbdqwal Jnfmmation; Computerized data on lncUvidual ltema shipped to each store served by the retailer's warehouse.

f) Panc1 Qtta; CoNumer household purchue data recorded either at the Ntai1 grocery counter by shopper ldmtlftcatton card or, mew cmunoaly, at the consumer'• residera by 11\athoda of manual diary recordings of purchases or by a hand held UPC ICAN\mg dftlce.

g) Pgcus Grgyp lntmfpm; A method ol marbtfns Nl8U'Ch dlreded toward Melclftl Wight into purchue motivation. Small group1 of COl\IUD\er9 are asked to explain r.IOM behtnd their purchase of a product or they may be uked to Wlluate product attributes.

B. The l'trtia 6. The Applicant, the Dlrector ol Investiption INI Rawrch (the "Director"), ts the officer appointed under leCtion 7 ol the Act, and JI cbarged with the administration and enlorcement ol the Ad..

7. 'nleRapondent, The D & B Companies of Canada Ltd. ("Nielsen") i~ a privately helct wholly-owned subsidiary of A.C. NW.. Compmy (U.S.), which ii, in tum, a wholly-owned tubsldiuy of the Dun at Bradlu.t Corporation. 1be parent A.C. Nlelaen CU .S.) provides marketing lel'Yices uound the world and c:handeriz.el it.If u the worldwide leader in the 11\U'keting reteUCh lnduatry. Aa NW.. ii a privately held company, revenue figures are not available In Canada. Howwer, In 1992 Its U.S. parent reported total revenues of approximately U.S. Sl.12 billion. Batablllhed in 1944, Nielsen 11 buecl in Marlcham, Ontario. 11'8 marketing rtl8ll'Ch division m the company CNlellen Marketing a..rch) providel ecanur-bued traddng-*- and other marketing raearch servica Nlellen hu two otls 1ep1nte butNel divisions, namely: Nielsen Television Bating Servke, which meuum ~ 1tadstlcs, and Nielsen Promotion Services, which handles conteat judging, promotion dvides and coupon redemption. 7(a) Prior to December 1, 1991, the business presently carried on by the marketing research division of the Respondent was carried on by A.C. Nielsen Company of Canada Limited. On December 1, 1991, A.C. Nielsen Company of Canada Limited amalgamated with Dun & Bradstreet Limited and :1edia r-~easurement Services Inc. to become The D & B Companies of Canada Ltd.

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c. lb• C•nadlan Mvkettna B=evcb Jndumy 8. Marketing raearch II uaed by retailers and manufacturers to usfst in decision making and strategic planning relating to product pzomoti~ pricing and competitive politionlng. There are a substantial number of 8nN ol varying lize providing marketing releal'ch services in Canada. S.W. offered by IUCh 6rma may include market tracking, fOC\111 groupe, Individual muumer 11\terviewl, turveyt and consumer panels.

9. Manufacturen of coaaumer packaged goodl are ligniflcant Ulel'I oi marketing r81811'Ch. A 1992 Conference Board of Canada ltUdy found that major consumer packaged goods manulacturen typically tpend one half ol OM percent Of

10. Marbtin1 r•earch lel'Yicm may be either syndicated or custom designed for a particular company or product.

11. Market tnddng la a Ml'Ylce that monitora the prog191 and mmpetitlve position of a product In nllation to other competing paoducta over time.

12. In order to provide a market tracking 1e1'9ice, a market l'eleUCher muat obtain data on Mia ol the relevant products. l&torically, such data W9l9 obta1necl through in-ttore audit of retallen and by manltoring warehoUN witbdrawala.

13. New marketing rwarch wvlml were made polllble tn the lae. 1910'1 when e1ectronlc scanner technology wu introduced to groc:my lton9 ~or the P1.ll'J'OM' ol

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;; ..... .- ·11· recording purchues quickly and accurately by meuw of Universal Produd Codes (''UPc-'). While the intended pwpoae of scanners wu price calculation and control, reduction of labour CIOlta and improved inventory control by retailers, ICAMel'I also aeated a constant tlow of day to day data that a>uld be uMd to eflec.tively track the sales of products.

14. Market tracking servic:ee bued on ecanner data are 1uperior In accuracy, tlmelln88I and c:mt elfectiven. to thole bued on other IMthoda. >.. teanner penetration lncreues 1n Canada, scanner-hued market traddng ii dilpladng other tracking methods and ll expected to IMgely replace such methoda, u hu occurred in the United States.

15. At the present time In Canad.a, lrmMl'8 are molt prevalent In larp retail grocery chaiN. UPC scanner data &om aubltantially all luch dWN ii required Jn order to prodUCle an effective scanner-bued market traddng Mrvkll lor manufacturers of conswner padcaged goods. UPC KaMel' uage ll cune\dy expanding Into retail drug chain&. The use of 1C1NW data from other typea of l8tailen to provide market tracldng MrVices for other types of prodw:tl II likely to increue in the near futww.

16. Nlelaen ii cunmtly the only cmnpany In Canada o&rmg ICaDlW-bued market tracking servicel. It sella such lel'ViCll to manufacturen ol COl\IWNS' packaged goods. Itl exduaive mntradl to acquire UPC ICUIMI' data from all major groc:my retail dWN pnK:lude any new entrant frmn offering a competing ..W...

17. In contrut, in the U.S. market, there 11 vigorous competition between NielMn and INormadon Reeourca Inc. (DU) in the supply ol ~tracking eervia.. Grocery and other retailm in the U.S. lell scanntr data to A.C. Niellen, IRI

·12-and others. 1he U.S. market for te:anner-bued market tracking len'ic:m ii characterized by rapid technaloglca1 IMovadon, expuuiing Mrlices, and ltrong campetition on points of price and service.

18. In the mid 1980'1, DU unNCalllfully attempted to enter the Canadian market to provide a ICU\Nl'-bued market tracking .-vice. At that time, Nieben wu the dominant supplier of market tracking ..-vices in Canada and thele lel'Vicea were based on audit data and warehoule withdrawal information. IRI'• entry into the market wu dependent on ill being able to acquire scanner data from 1ubstandally all major grocei y retailers in CanadL DU sought to acquire exduliw M'CI 11 to luc:h data. It wu unable to enter the market becaUM, at or around the tame time, Nlelaen eontracted with one major groaay retailer to acquire itl UPC ICaDMI' data on II\ exdullve bull. Sublequently, NW.. contracted with all major grocsy Ntailen a aduaive access to their scanner data. In 1992, Nielsen then began offering a ICUUler-bued market tracking service to manufacturers of consumer packipd goodt.

19. IRI has recently announced Ill intention to enter the Caudlan ~ provided that it ts not daUd ace111 to current and hiltorlcal UPC ICUUUtl' data from Canadian grocery retailen u a reult of Nielsen'• exclusive cantndl.

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-13-D. The klnW Prgduq Mpkct 2D. Scanner-bued market traddl\g servi.c8 CX>Ntitute tM relevant product market for the purposes ol sections 78 and '9 ol the Act.

21. The current level and nature ol scanMr UM in Canada II NCh that at the present time, an effective~ m.arket tracking MrVke CD be provided only to the consumer packaged gooda industry, using 1canner data from llrp grocery retail cha1ns ancL where avai11ble. from luge retail drug dWnt. TM UM of ICINWI' data from other typat of retailers 11 Watly to lnc:reue In the Mil' future making tcaMer-bued market traddng serviml polll'ble for other prod\ldl.

22. Scasuwr-bued market traddng .-riael are pneraDy provided u Syndicated Market Traddng ("SM'JW) W'ric:el. Tbq an nfened to u lw:h because the service II a rewrd\ product IOUl'Ced from pooled da~ manlpulatlld or orpnizld by the seller 11\d resold to many cuatoams u a madard product. Varlationl of the product can be purchued by chooling CDll\blnaticN ol opdonl such 11 the number of stores mvered in the .W.W, the nwnber ol product cataprlel COV....S, geographic areu, 11\d 11\dlvidual retall llore data.

23. Scanmr-bued market tracking Ml"ricel are ol value to manuflctu:ren because they uaiat them In m.lld1\g b\fonned marketing decllicn.

:J:8:3953854S

·14-Substitute Prpdudl

25. While there are many types of marketing research, there ii no other type that can adequately and economically perform the fundiona of a ICl!mef-bued market tracking service. A tracking service must be able to track la1el cl each manufacture!'s products and all competing pn>ducta. 11'8 lel'Vica mU1t allo provide coverage 1aot1 the market with data from all major retailen in all regioN on a timely bait.

26. Other methoda of data collection such u audit, wuehoule withdrawal and panel data are, for these puipo1o9, too labour-intensive and costly to match the capability oi ICUU)8f-bued data mUectloft. PurthermoN, th8le methods tend to be Jeu timely, aa:urate and predle for traddng purpoMI and are leld.omly used whse ICIN\er data ia available.

'Zl. Methodl ol market tracking other than scanner-bued market traddng services fall outside of the relevant market. Buyen of ICll\Mr-bued .-vkea believe that the ecanzwa..bued product ii qualitatively superior to any altamalll market traddng methoda due to greater accuracy, t1mellneu and mat elfecdveneu.

Complcmentu:x Prpduds 28. Various types of marketing research, taken separately or in combination, are conaidered by COl\SUDW' packaged goods manufacturen to be annplementa to scanner-based market traddng aervica They are not 1ubetitut.e.

29. By 1ublcrlbing to a~ market traddng .-vim, a manufacturer recelves data on the performance ol lts product In relatiM to thole ol its mmpetiton. Information concerning a)Dlumer demographics, opinlonl, preferenClel and homehold buying patterN ii not evident in ICUU18I' data but ll av•ilaNe through a mnplmwntary clus ol related products such u diary panels, ccmsumer uup and attitude surveys and focua group Interviews. These camplementary lel'Vicm relate the comumen' buytq patterN, ophUonl and prefenmNm to tha inlonnatloft proWW by ICAl\Mfabued market tracking. Neithm' ICADMl'-bued market tracking M"ricm nor the dul of related products le a IUbltltute for the other. However, when uMd IDpther, thele eervlces c.an ulilt a manufacturer in determining how a product II moving In the market place and for what reasons.

-16-R 1lle Belmnt Gqraphic Market 30. The relevant geographic market for scanner-based market tracking Ml"Vic:m ia Canada.

31. The geographic market does not extend &ctON national borders u the relationship between price and promotion for a product and u1es volume depends on the economic and social condltloaa, tutel and on the nature ol product market competition in •ch country.

32. Thelw are slgnlftcant dl.fferenCll in the marJcetiftg of COftlUIMI' packaged goods between Canada and the U.S. Given the diff'erenall In couumer prefermcea, branda, product formuladoN, diltributlon channels and p!'01l\OlicU ac:rot1 countrlee, a scanner-bued market tnddng Ml'Ylce based on U.S. data would be a poor 1ubltltute for a Rl"Yice that meuure1 the performance of such goods In canadL 11\11 ii allo supported by the fact that North Amerkan companiel purchue teparate Ml'Vices for U.S. and Canadian operattons.

33. Although c:onsums buying panem. may d1ffer among the regk>n1 ol Canada, mo.t mnsumer packapct goods manulacturen who purchue scanner-bued market tncJdna NJ'Vicea are organized on a national bull and typically tell their products ac::roa the country.· 11wy thmefore requiJe a la"Yice which ts national in ecope and which coV.. all of the regioN in Canada uaing the same~·

-17· F. Nle1scn's Conqol Of lbc MarJsct fQr Scann«·Beeed Ipckin1 fcyfcn 34. Nielsen 1ubltantially or completely controla the market for tM aupply ol SCAN\er-bued market tracking lel'Vicm In~ a c1ua «sped• of bu.sine&8 within the meaning of paragraph 79(1)(&) of the Act.

35. Nlelsen cantrola 100 percent of the market for ICU\Ml'-bued tracking servicel 1n Clnada. Nielsen bu ach1eved and maJntamed camplele control of tlU market through Us me oi exclusive contrace. for the purchue of ICUMl' data from all major grocmy retail chains in Canada and through the otMr antkmnpetltlve am desaibed herein.

"UOJI~ .(pwe .IOJ 19Rtwu.d" luJloduq pn '\IOffN1'1U81 JO qou ppuwitqnt luµinbu IUOJIJPUCD 'DJM 'UNI .ao tne.<-..qi JO tm.181 JOJ SCDJAIM lupp'l.ll ~ apJAO.ld OI si:>npo.ad pdt~ .IMllntUCO JO UAmP'llftUW\11 \PJM ~UCD Oii peidmeiiw puw plPUIUCD nq m119JN 'wiwp .11\1\mt lllOOW OI .<Jmq'NJ Jl'"P qlnonp UGI~ ppuaJO(f ot pMOp9JOJ '88Cl mt~~ 9ll'IM pa ~wp JMIR)I JPftP °' lll03W 8Al'ftpx8 \1114\tyNI pm a.qnb;Jw Ol ~ Ol IJUMDD\P\11 ppawuy imDJ1JUlls pJWCf nq U8l18IN (C\ ~wp 'Pftl ~ 1110.1J uomedum PJ11191od .<w luJpnpul tnip 'IJRCl MJlllpc8 UU8t IUOf e U0 WIWI' pMla)I :>dfl ~ aqnb3w CJi ~hip ~ .aofwm 'l'IM Pl4UCD GI unllq ftq lNI l\IJ9'P ~ !axd UWJpww:) .iof'l\ll P 'llJM. IPUlua:> 'PWJl4UJNI puw paM8Ulll 'CliUl pa181U8 nq \181f81N (• ·i:>v 8\ll JO ('l)Sl pUI (a)St sqduhad UJ '.nyn:>p.nd UJ 'Put W •in JO ll 'IOP'S \IJ P8UJJ8P n puw ~~JO (q)(t) 6l ~ C>i A.zuiUQ) 'till Mppeduam-puw 10 ~.id e \II pehlua nq \189J91N "9£ -tt·

~ - . --·19-H. SMstandaJ Prevention Of Competition 38. The eHect of Nielsen'• practice of anti-competltive acta baa been to prevent competition subetanti&Uy in the snarket for acumer-based market tracking ler'Vicm. Nlellen has promoted and maintained lta dominant pOlitian by completely fotedoaing the market for tC&Mer-bued market tracldng tenices to potential alternative tupplien ol the ..mce. There can be no new entry while Niellen hu exclusive 1cce11 to the

ICAN\er data of all major PJall1 retailers.

39. In col\lrut to Canada. there ii vtgoroua competition In the U.S. in the aupply of IC&Mel'·bued market tracking MrVSces. ~between the Canadian and U.S. markets Include the following: .

a) Prlcel for scanner-bued tracldng ICYicm haw NllWned high in Canada while they have fallen In other jurisdlctlcN where there II competition;

b) Services Jn Canada pMrally lag behind thole available In the U.S. in tenz\a of ~I innovation, quality, and l'lnp.

40. N..,_,, pndim of antkompetltlve Kii has a.tee! or Jed to the following bam.n to entry into the market for the supply ol ICU1Ml'-bued awket tracldi\g tel'Yices:

a) Nlallen'1 ecduaiw aa: rt to ICU\W data frmn all major grocery Ntailen and Cll'tain majar retail drug chainl mmpletely londOlll any new entry;

-; ,- ·"' - - ,J ... .I. ~ ...., ~ '- ' ._. v / - . ' .. ·20-b) Nielaen'• contradl lor exclusive 10:111 to scanner data frmn all IUCh retail.en expire at c:W'ferent times. Acc:eu to data &om 1W.tantially all retailers would be required by a new entrant;

c) A new comped.tor who obtaiMd acces1 to current K.omN!I' data would not have &CCIII to a data.bye ol hiltorical Canadian ..ie. lnlormation, an integral part of a IWU\e1'-baed market tracldna ..vtce; and

d) Niellen'• contracta to provide itl eervice1 to DW\ufactunrl for tllnnl of three years or more, with disincandvee £or euly termination- would put a new entrant at a campetldve dll&dvmt.ap. nen if lt wwe able to acquire acm11 to current Uld hl.ltorical Kanner data.

ro:8~99538SJc

·21-m CONQ.USJON 41. Nielsen ia the aJngle, dominant supplier ol 1CaM...oued market tracking lel'Vices in Canada.

42. Nlellen lw engapd in a practice ol anti-canpetitive am which have had the effect ol 1ubltantially preventing competition in the market for ICUU\8r-bued market traddng services in Canada. 'Ihrough the actiona desaibed herein. Nlellen hu effectively aduded any compettdon from the market.

43. Nlellm. hu engapd in this practfm oi anti-competitive acu for the purpoM of exdudina potential competitors &om the market for the mpply ol teanMr· bued INl'kat traddng ......

44. Nlellen'• acdoN have had, are having, 11\d unlell restrained will continue to have the effect of 1ubltantlally preventing competition in the market for ICUU\er-bued market tracking IS9iml in Canada.

ID: ~H 99538546 -22·

(a) an order, pursuant to Section 79(1) ol the Act, prohlbl&lng the Kespondent, ii• &fBllatee, officers Cll' ageNI:

(i) from entming 11\to any contracts which preclude or in my way r.cric:t & IUpplle' ol ICUUIS data flcm making tCU\ZIS data available to otlml;

(Ii) from enforcing U\f provilfoal In any ol the ir.pandent'• editing ccntndl which preclude or In any way •trkt a ..ppn. ol IClnNI' data

from making it available to others; and

(W) flOll\ ol'llin& any indumnenll to •pplien ol ICIDW data to N9trict KClfl to IUd\ data.

(b) .. Gl'ds, punuant to Section 79(2) of the Act cledarll\a null INI Toki all pnwlllonl la all canlndS to wb1ch dut JCelpONllnt la a puty, whkh .p ndude •In any way NS&rk.t a eupplle' ol ICIUlllS data bom making such data &Vtillble to otb8n.

(c) an Gl'Cler, punwmt to Sedlon 79(1) « 790) ol the Ad, prabibitlns the Baapcmdmt, ltl afflllatet, oftlan and apatl 6ml ealon:lng my

HPR 05'94 12:38 ~c .:a? ~.23

s -~ £ l !: ~ n t f ! I lljti ' f t r; i ~ 11 i It J ! 11 ; J g J § !i ~ s I j , I s I l if 11 I I f J It ~ i f ~ f I l 8 l! I s I I, 11 if f ~ it I t t f i 1~' I if ff~ ~ ! ( ii f I I a. ! !I f J I 1 SL g. f ! ~ ~ I f l I r t~ r i ~ -:J i , ~ [ i t J "( I ' a: J J1 11 ,. c u SL u f , f l ! ~ I I SL ~ ~ . I I f l I t l' ~ ,.._ SI ~ { t I 1!1 I I 0 f I Ir l () z 0 .. S' 8 g ... c 8' i SL i c -, If 8 T

tv i:.

-24-y,PRQCJ§S "6. The Director~ that tlU Application be heard in the dty of Ottawa. 47. The Director requests that thil Application be heard in the Engl1lh language.

... The Director will llek dlrectloN from the Tribunal rtprdlna lnterlocumry procmdlnp herein and the expedidoul hearing"' tbla Applkatton. In this ntprd, the Director hereby~ a pm-hearing amfenncl.

Gearp N. Addy Director ol Jnveadptkyt and a..rch The Dlrectm'1adm-f«..mc.1111 lollowl: \ ..,....,.,.. . ... H ..O.ll.ll oa C.-._ ComtWelt llal Roar, P.O. Box II Taamto,Ontado MJLt•t Pllam: ('1.QMtlm. ·- ('1QM7. ... c.....1 i. ... ma.ctar o1 llweltlptlaa ... ......

.-,, '" -- ..J - ·- -- ,_ ·-"""· AND TO: A.C. NIBLSEN COMPANY OP CANADA LIMITED 160 McNabb Str9t Markham, Ontario 1.3R•B8 ..-.. ~i -~--:

..L...l.;

- ' '': AND TO: A.C. NllllSEN COMP ANY OP CANADA LIMl'IED 160 McNabb Street Markham, Ontario L3R4B8

April 5, 1994 We accept service on behalf of the Respondent, A.C. Nielsen Company of Canada Limited.

FRASER

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